Generate Strategic Users

When these words appeared on the glossy surface of my crystal ball, I was trying to find ways to increase RSS subscriptions. The only source of light in the dark room was a crack in the Southern wall.



Quality versus quantity. Whatever you do, this dilemma is sure to pop up at one time in your ventures, on or off line. But we seldom think about strategic users or readers. Now, it is tempting to classify them in the quality group. Think again!

What does strategic mean in the context of your business, blog, etc. How do you define a number of subscribers, customers, so and so forth as strategic? My definition is as follows:

A person or entity that is likely to affect the opinion of others.

Regardless of what you do, generating strategic users / partners is essential for your success.