Today's fortune cookie is a reminder to all of us who are trying to run a business in the web. We often forget there are other media outlets where we can send our message across: radios, newspapers, magazines big and small, school boards, street poles, traffic lights, walls, city halls, malls, fanzines, etc. And some of them can be dirt cheap to advertise.
Facilitating cross-media platforms brings diversity and depth to your marketing campaign. Even for a recent blog that you started, it is advisable to consider alternate promotion schemes in addition to web-based solutions.