Now, what do you make of it? This is the phrase I was presented when I pressed the submit button of my
horoscope generator. Investopedia
defines click-and mortar as a type of business model that includes both on-line and off-line operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast, on-line transactions or traditional, face to face service. This model is also referred to as "clicks and bricks" and Best Buy is cited as an example company following the click-and-mortar type of of business.
Apparently I am a member of at least two clicks-and-mortar communities and I am required to mesh them into something more coherent and productive for an enhanced web experience that will bring unparalleled satisfaction to my life; a process that will negate the effects of recession, not necessarily economic, though.
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"Click and Mortar!" I like that term and it makes sense. In the 21st century, click and mortar is the way to go. For example, regrettably, brick and mortar bookstores are slowly on their way out unless they also include a click and mortar function. The fact of the matter is that the Internet has become the shopping center of the world. In many cases, if you don't offer your products online, as well as off, you're missing a huge market. Then, of course, you have companies like Amazon that are entirely "click." They're beating out brick and mortar bookstores like crazy.
ReplyDeleteIt is true that Internet has brought a fresh air, sort of, to distributions channels. Especially in countries with a wide geography like USA, Canada, Russia, for people who like to or have to live in small towns, it reintroduces them to big-city brands.
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