If you asked me what turns most of your visitors off apart from pop-ups, unnecessary music on the page, excessive use of ads etc., I would definitely say slow sites. Attention spans of today's readers are very short. Although you may not have the technical know-how to apply them all or simply not have the means due to free hosting or similar reasons, it is imperative that you should have a passing knowledge of what makes web pages fast.
One source I can recommend is Yahoo Developer Network.
Best practices for speeding up your web site touches every issue, be it content, server, cookies, CSS, JavaScript, images or mobile. The article is clearly written, concise and to the point. It is not only hardware that makes Yahoo and the like sites tick, but also good planning and well-thought coding.
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